I’m a little late writing this post but that’s just because I was trying to finish another one up. It was an interesting week with a few surprises and I learned a lot! Being a blogger IS NOT easy – it takes a lot of dedication for sure and I find that I’ve been lacking motivation these last few days.
Earlier this week, I received some devastating news. I’ve barely slept or eaten in the last few days. Without going into details, I’m going through something very difficult in my life at the moment so obviously blogging is the last thing I want to do. This whole situation has made me realized that in order to have a successful online business, you need to be even more disciplined and organized when facing a personal crisis.
My first instinct was just to give up – but then I looked back at my last month and I didn’t want to throw that away. So I FORCED myself to sit at my computer and get some work done. At least an hour working online is an hour that I’m not just sitting around feeling sorry for myself.
Despite what’s going on right now, I am writing this Weekly Roundup and have managed to publish three other posts this past week:
New Pinterest Strategy?
Attention Pinterest Peeps: I’ve read a lot over the last few weeks about how to get traffic from Pinterest. I’m implementing a lot of changes to my account (using BoardBooster, cleaning up my boards, joining group boards, etc…) and I’m starting to see more engagement and traffic. I’m a WordPress developer so everything I blog about is “blog design-related”. There is one thing that I see conflicting information on however – some people are saying to delete any board that is not related to your business (in my instance recipes, fashion, etc..) but other people say to keep those boards because Pinterest is a social network and by keeping non-related boards on your profile, it shows your followers more of who you are. I know I can keep this stuff under “secret boards”, but I was wondering if it would benefit me to keep non-related boards public? Wouldn’t keeping non-related boards public attract more followers? What’s your opinion on this?
I find that I am gaining Pinterest followers very slowly so basically I was wondering whether or not having “non-relevant” boards on my Pinterest profile would be an advantage. Can it generate more followers?
Currently, I have about 25 boards and they are all boards that relate to my blog – blogging tips, blog traffic, email marketing, social media marketing, etc…All my other “non-relevant” boards are secret. These include boards for recipes, fashion, hair, diy stuff, etc…
My theory is that by making these boards public, I will gain more followers. I’m hoping that some of these new followers have an interest in blogging and because of this, will be exposed to my content resulting in a higher repin rate.
It was an interesting post and I received a lot of interesting comments. Some were “Pro non-relevant boards” and some were “Pro relevant boards only”. I got permission from four lovely ladies to post their opinions on this “hot debate”:
I’m actually in the middle of cleaning up my boards and reorganizing them a bit. My approach has been to keep any boards that are “on brand,” meaning that they’re something I blog about or my audience would be interested in. I’m really focusing on adding a large volume of pins to them, so I’m pinning things that might not personally apply to me, but are relevant to my target.
I’m making any boards that specifically apply to me, clothes that look good on my body type, for example, secret. I’m a DIY blogger so I also have a secret board of project inspiration for future blog posts.
Pinterest gives you the answer to what you should post other than your business. A great rule is to do 50% of your niche related including your brand and 50% of your target interests (which Pinterest tells you under analytics). You should post between 10-15 times a day but spread out using something like tailwind for optimal timing.
Here’s proof to what I mean. Pinterest tells you what your top 5 pins are each month. Of those top 5, 4 of them are always my blog posts, 1 ends up and “interest” pin. I do a balance of 50/50 (mine vs interests) so clearly pinning “other” doesn’t hurt you IF it’s the targets interest but rather spreads you around Pinterest more and more.
It helps you grow on Pinterest and there are many topics that relate to your target audience, I just launched a 122 page Pinterest SEO workbook and e-course and one of the main advantages of Pinterest is that its a fun social place! NO ONE LIKES ALL BIZ!
You do however need to move boards up related to what your brand represents, most folks are on their phone so if they land on you and its like random boards, they may not get what you are about
I think a lot of times depends on how much your personality is a part of your blog. My personality, interests, etc. are a huge part of my brand – I don’t think I’ve ever written a blog post without a Friends reference, so the TV Shows board still fits.
However, personally, I think no matter what, you should have personal stuff on ANY social network. I hesitate to follow accounts on any network that are 100% business and 0% the person behind the business. Boring.
You won’t build a community without showing your readers a bit of you – keeping it 100% business doesn’t differentiate you in any way. Let your readers get to know you!
So after much discussion, I’ve decided that I’m going to go with my gut feeling and incorporate non-relevant boards into my Pinterest profile but keep them below my relevant boards. I’m hoping to get started in a few days and then I’ll start monitoring results (good or bad – hopefully good!).
It’s a little scary because I don’t want to lose any of the followers that I do have, but my thought is that I will attract even more. We’ll see – stay tuned for my case study in a few weeks!
What I Accomplished
I’ve been sticking with BoardBooster and have been pinning about 50-60 pins per day. I think I’m going to adjust that amount because that works out to close to 2,000 pins per month and I don’t want to pay $20 per month right now – I’m not even making money off my blog yet so I don’t want another big expense.
Here’s a screenshot of my Pinterest profile today:
That’s an increase of 15 followers since last week – not as much as I was hoping for but I’ll take it!
As for my Pinterest Analytics, there was a dramatic improvement. Here are my stats from last week:
…and here are my stats this week – I’m quite pleased with the results but still haven’t seen much of an increase in my blog traffic from Pinterest.
My Twitter Analytics were also very good compared to last week. I’m still posting 10-15 times per day using Hootsuite but I must admit that I’m finding it a real pain in the ass to schedule posts. I guess that’s just part of the business. Here’s a shot of my stats last week:
….and this week’s Twitter stats:
Last week I was wondering if traffic is generally higher on the weekends – I don’t have enough data on this yet but this is something that I’m closely monitoring. As a goal last week I was hoping to reach 170-180 pageviews this past week and I’m happy to say that I achieved my goal with 239!
This week I also saw an increase of 10 subscribers to my mailing list – I’m thinking of putting together a new freebie to see if I can ramp up my subscribers.
I downloaded the Google Analytics app for my iPhone and now I obsessed with checking my traffic stats when I’m on the go….the app gives you the ability to see who’s on your site in “real time” and I just LOVE it when I see this:
I can’t wait until the day that I check the app and there are over 20 active visitors!!!
The last accomplishment that I would like to brag about is that I finally finished my post Learn to Code – Ultimate Guide to HTML and CSS.
This week I still wasn’t able to redo my Facebook and Twitter graphics! It’s starting to really bug me! That’s the only fail I have to report this week though!
This coming week, I would like to see a significant increase in my Pinterest traffic and Pinterest followers – my goal is to start making my “non-relevant” boards public, keep pinning and see what happens!
I’d also like to see an overall increase in my pageviews. As I mentioned earlier, this past week I was at 239 – I would like to see that go up to about 280-290.
My third goal is work on my Facebook marketing – I need to establish a strategy for posting on Facebook. My stats on FB suck!
Overall I am quite pleased with the results of this past week despite going through a personal crisis. I think the important thing to remember if something happens in your life, you need to remain more focused than ever and never give up hope!
I hope you enjoyed my latest roundup and I’ve love to hear what you think of my results this week – Leave me a comment down below!