As bloggers, it’s very easy for us to get caught up in monitoring our traffic but did you know that you can set up “goals” within Google Analytics to measure conversions?
So what does setting up a goal mean exactly? Suppose you have an email sign-up form on your site (which you should if you’re blogging). You can set up an goal so that Google Analytics will track the amount of subscribers you get everyday.
In order to track this, you need to use the URL of the page you want to measure – in this case it would be the URL of your “thanks for subscribing” page.
- Once you’re logged into Google Analytics, click on “Admin”.
- Click on “Goals”.
- Click on “New Goal”.
- Click on “Sign Up” and then “Continue”.
- Name your goal (make sure it’s something you recognize because it will show up in your Google Analytics reports). Click “Destination” and then “Continue”.
- Under “Destination”, make sure you have it set to “Equal to” and add the URL of the page you want to monitor. Don’t enter the full URL, just the part that comes after the domain. Click “Save”.
That’s it! As you move through the process of setting up goals in Google Analytics, you may have noticed that you can set goals for a variety of different things. To see your goals in your reports, simply click on “Conversions”.
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