Ever log into Google Analytics, see a spike in traffic and wonder where the hell on these visits are coming from? If you’re in the process of starting a blog, chances are that internal traffic is being recorded (i.e. your visits). This usually happens if you’re working on your site (in the design process). To stop your visits from being recorded, you’ll need to block internal traffic from your reports.
When you first launch your blog, you’re not likely to get much traffic but it’s nice to have a clear picture of the valid traffic you do get. This tutorial only takes a few minutes to put in place and is well worth it. The only downfall is that your IP address does change from time to time (depending on your ISP provider) so you may have to update your filter when/if it does change.
- In the top left of the screen, click on “Admin”.
- Click on “Filters”.
- Click “Add Filter”.
- Assign a name to your filter under “Filter Name” (make it something obvious). Leave “Filter Type” as “Predefined”. Check the settings to Exclude=>traffic from the IP addresses=>that are equal to. Enter your IP address under IP address.
Don’t know how to find your IP address?Go to What Is My IP? from the computer that you want to block. That will give you a series of numbers which is your IP address.
- Click “Save”. So now from this point forward, your visits (from this IP address) will no longer be recorded in Google Analytics.
It’s important to note that as soon as you see your visits being recorded, check your IP and update your filter if necessary. If you notice small spikes in your reports, to to What Is My IP? and compare the IP address to what you have in your filter.
If you’re noticing spikes in your reports but the problem isn’t your IP address, you may be a victim of referral spam (which is not uncommom). Referral spam is a real big pain in the ass but luckily, I have a tutorial for that too – Ultimate Guide to Removing Referral Spam from Google Analytics.